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FOR WORK

Silvia Travieso

PRODUCT
DESIGNER

I build products and I design systems.

and If I can't find the right tool for the job, I'll build that too.

Product Designer × Design Systems Specialist

Meet Me!

Born and raised in the Canary Islands, now living between there and Barcelona. Heavily shaped by British culture and humour.
I have a lot of plants in my apartment and bake way too much focaccia weekly.

Foundations

Architect → Visual Designer → Product Designer → Design Technologist
I trained as an architect and civil engineer before moving into design, Altough training stayed with me: thinking about what holds things up, considering consequences early, and what happens when things fail.
That mindset never really left.

Systems, systems and then some more systems

I build design systems while building products, not as a cleanup phase.
Features and infrastructure aren't separate tracks. If a product is meant to grow, structure has to be shaped early, even in messy stages.
I'm comfortable starting rough and exploring fast; even when things are chaotic I can keep the work moving. But once direction forms, I tighten it. Non-negotiables:
Naming. Patterns. Reduce friction. Scaffolding.

What I value

Freelancing gave me range and ownership, but over time I realised what I value more is sustained impact. That's what led me to zero-to-one B2B SaaS work, and more recently to a multi-brand design system at enterprise scale: environments where infrastructure and features evolve together, and systems thinking actually earns its keep. Different setups, same instinct.

My kind of vibe

CRMs, internal tools, SaaS platforms, multi-brand enterprise systems: products that are dense, operational, data-heavy (sometimes painfully so).
They don't just need good screens; they're not always glamorous.
Design systems aren't a trend for me. They're just how I think.

Design Ops / Plugin

Library Freeze System

International Bank, via Nateevo ∙ 2026

House-cleaning an 8-designer working at the same time across a 4-library design system.

Devised a freeze process to align design and development on a shared sprint clock, then built a Figma plugin to log, compile and diff changelogs across the libraries. Full adoption within two months, zero bugs across four freeze cycles, now self-published on Figma Community.

4
Freeze cycles, zero bugs
8
Designers onboarded
~3K
Components tracked
Library Freeze System preview 1Library Freeze System preview 3Library Freeze System preview 4Library Freeze System preview 5Library Freeze System preview 6
Tags
Design Ops Figma Plugin Dev Generative Plugins Design Systems LLM Integration
Product

Marketing Management

Senapt LTD ∙ 2024 - 2025

From Mid UI to Product Design Lead: Building Enterprise Software in a Startup

Built from scratch to unify fragmented marketing operations across 4 departments, replacing manual Excel workflows with real-time data visibility. Grew from Mid UI Designer to co-owning product strategy

50%
Customer growth
4 → 1
Unified Platform
75%
Reduced Manual work
Marketing Management preview 1Marketing Management preview 3 Marketing Management preview 5Marketing Management preview 6Marketing Management preview 7Marketing Management preview 8
Tags
Product Design UI/UX Design Systems B2B 0→1 Co-ownership
Design System

Design System from Scratch

Senapt LTD ∙ 2024 - 2025

Building design infrastructure in an engineer-first startup with zero precedent

Built a production-ready design system from scratch as a solo mid-level designer in an engineer-first startup. Solved JavaFX (zero references), 8-hour timezone gaps, and CEO resistance. Result: 90% QA reduction, company-wide adoption, and 1,920 hours saved through systematic reuse.

90%
QA reduction
864
Production tokens
7
Projects adopted
Design System from Scratch preview 1Design System from Scratch preview 2Design System from Scratch preview 3Design System from Scratch preview 4Design System from Scratch preview 5
Tags
Design Systems Token Architecture JavaFX GitHub Actions Greenfield 0 → 1
Product

Energy Switching Tracker

Tomato Energy ∙ 2025

Helping customers understand their energy journey

After hunting down backend engineers to map a process no one fully understood, I built a customer-facing tracker that replaced reactive 'we'll email you' communication with proactive self-service, saving CS from a lot of anxious phone calls.

Real time
Updated data
1
Magic link
Customer
Self-diagnosis tool
Energy Switching Tracker preview 1 Energy Switching Tracker preview 4 Energy Switching Tracker preview 6 Energy Switching Tracker preview 7
Tags
Product Design UI/UX B2C Mobile-First Data Visualization
TOOLS

Small tools built to solve specific design-system friction.

Published

Token Launch

Identified a critical gap in design token workflows across 3 product teams and built a lightweight Figma Variables → GitHub sync.

Published

Library Changelog

A Figma plugin that keeps library changelogs consistent across designers, from first entry to release diff.

Coming soon

The Figma Finder

Find any variable, style or effect instantly, with batch search, partial matches, and CSV/JSON export.