Senapt LTD | 18 months
Marketing Management
From Mid UI to Product Design Lead: Building Enterprise Software in a Startup
Built from scratch to unify fragmented marketing operations across 4 departments, replacing manual Excel workflows with real-time data visibility. Grew from Mid UI Designer to co-owning product strategy
Impact & Results
50%
Customer growth
4 → 1
Unified Platform
75%
Reduced Manual work
4 → 1
Departments unified into single platform
30%
Social inbox opmitised
50%
Data collection time saved
Design Process
- Design Systems Development
- User-Centered Design
- Iterative Design Process
- Cross-functional Collaboration
- Stakeholder Engagement
- Phased Design Implementation
Deliverables
- Design System Documentation
- Component Library
- Design Tokens & Variables
- Design Documentation
- Developer Handoff Assets
Role
Solo Product Designer → Product Lead at Senapt LTD
18 months