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Silvia Travieso

PRODUCT
DESIGNER

I build products and design systems—simultaneously.

Not because it's trendy, because fragmented tools and inconsistent patterns drive me mad.

Product Designer × Design Systems Specialist

Meet Me!

Born and raised in the Canary Islands, now living between there and Barcelona. Heavily shaped by British culture and humour.
I have a lot of plants in my apartment and bake way too much focaccia weekly.

Work-me:

— Foundations

Architect → 6+ years freelancing → Product Designer
I was trained as an architect and civil engineer before moving into digital work. That training stayed with me. I learned to think about what holds things up – to consider consequences early, and what happens when things fail.
That mindset never really left.

— Systems, always - not after

I began building design systems while building products. Not as a cleanup phase.
Features and infrastructure aren’t separate tracks. If a product is meant to grow, structure has to be shaped early — even in messy stages.
I’m comfortable starting rough. Exploring fast. Even when things are chaotic, I can keep moving the work forward. But once direction starts to form, I tighten it. My non-negotiables:
∙ Naming. Patterns. Reduce friction. Scaffolding.
Let's not play Jenga and keep things stable.

— What I value

Freelancing gave me range and ownership. But over time, I realized I value something else more: sustained impact. That's when I landed on zero-to-one B2B SaaS work: where infrastructure and features evolve together – that’s when systems thinking actually matters.
Different setups, same instinct.

— My kind of vibe

CRMs, internal tools, SaaS platforms — products that are dense, operational, data heavy, sometimes painfully so.
They don’t just need good screens, they’re not always glamorous.
Design systems aren’t a trend for me. They’re just how I think.

Product

Marketing Management

Senapt LTD ∙ 2024 - 2025

From Mid UI to Product Design Lead: Building Enterprise Software in a Startup

Built from scratch to unify fragmented marketing operations across 4 departments, replacing manual Excel workflows with real-time data visibility. Grew from Mid UI Designer to co-owning product strategy

50%
Customer growth
4 → 1
Unified Platform
75%
Reduced Manual work
Marketing Management preview 1Marketing Management preview 3 Marketing Management preview 5Marketing Management preview 6Marketing Management preview 7Marketing Management preview 8
Tags
Product Design UI/UX Design Systems B2B 0→1 Co-ownership
Design System

Design System from Scratch

Senapt LTD ∙ 2024 - 2025

Building design infrastructure in an engineer-first startup with zero precedent

Built a production-ready design system from scratch as a solo mid-level designer in an engineer-first startup. Solved JavaFX (zero references), 8-hour timezone gaps, and CEO resistance. Result: 90% QA reduction, company-wide adoption, and 1,920 hours saved through systematic reuse.

90%
QA reduction
864
Production tokens
7
Projects adopted
Design System from Scratch preview 1Design System from Scratch preview 2Design System from Scratch preview 3
Tags
Design Systems Token Architecture JavaFX GitHub Actions Greenfield 0 → 1
Product

Energy Switching Tracker

Tomato Energy ∙ 2025

Helping customers understand their energy journey

After hunting down backend engineers to map a process no one fully understood, I built a customer-facing tracker that replaced reactive 'we'll email you' communication with proactive self-service, saving CS from a lot of anxious phone calls.

Real time
Updated data
1
Magic link
Customer
Self-diagnosis tool
Energy Switching Tracker preview 1 Energy Switching Tracker preview 4Energy Switching Tracker preview 5Energy Switching Tracker preview 6 Energy Switching Tracker preview 8
Tags
Product Design UI/UX B2C Mobile-First Data Visualization
Design Systems

Token Launch

Personal Project ∙ Jan 2026

Solving the design systems handoff bottleneck when existing tools failed

Identified critical gap in design token workflows across 3 product teams. No existing tool supported our Figma Variables → GitHub pipeline without expensive third-party dependencies.
Built lightweight solution enabling direct token sync, eliminating manual export/import cycles and reducing design system maintenance overhead

Workflows Solution
For lean teams
0
Third-party dependencies
GitHub
Integration
Token Launch preview 1Token Launch preview 2Token Launch preview 3Token Launch preview 4
Tags
Design Systems Git Automation APIs AI-Assisted Dev Vibe Coding